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WDLS TrafficAs a 3rd Party Warehouse expands it's customer base, it will inevitably venture into transportation through cost savings that can be achieved by consolidating LTL shipments. As the business expands, the opportunities increase and a separate transportation business evolves. The information needs of this business differ from those required by a warehouse management company. Details about item codes, date codes, and stock conditions are replaced by destination, routings, carrier rates, carrier preferences, and opportunities for consolidations. Non-warehoused shipments may enter into the consolidation mix as can opportunities for backhauling.
WDLS Traffic was designed for this type of business. It provides a transportation focus to pool of shipments as opposed to WDLS which must give an account/item/order based focus. To do this it must exchange a good deal of information with the warehouse management application and provide adequate visibility to service representative in each of the two operations. Before a traffic group can begin, they need to know what has to be shipped, where it is going, and when it needs to get there. This is all information provided by the warehouse management application. Likewise, during the activities of setting appointments, assigning carriers, and such these activities must be communicated to the various outside parties and back to the warehouse group. This communication can be complex in nature as each scenario is different from the last. There are communications with the consignee, the brokered carrier, the parent warehouse, and the customer. Each one of the parties may have different requests on how they want their information delivered. The ability to manipulate the shipments determines how successful the transportation company will be. Freight consolidation provides the greatest opportunity for cost savings and thereby the best profit margins. This is also the primary constraining factor on growth. If the consolidation process is run by paper, the most consolidation that can be done is based upon the handling of these papers. Paper based operations are best handled by a single person so they can see the "whole picture" of the options they have in front of them. Initially, WDLS Traffic will extend the reach of this key consolidator by better organizing the shipment pool and providing improved information to assist in making more informed consolidation choices. Information regarding shipments with hazardous materials, account and consignee rejected carriers and preferred carriers, and rate projections provided by the application give the consolidator better tools. With time, the application will support multiple consolidators that collaborate to achieve maximum opportunities from the shipment pool.
Once the system is up and running, the value of the historical data becomes very valuable. The application was designed to learn from prior consolidations. Routes and prior stop-offs are utilized by the consolidation engine to help identify new opportunities. A variety of reports and status inquiries are available within the application. Real-time information is available that allows you to review projected revenues and costs, management metrics, load and shipments status, customer revenues, and un-invoiced shipments. The WDLS Traffic application will track both the costs and revenue for each shipment. Interfaces exist within the application to transfer these to your accounting applications. Costs are distributed appropriately to each shipment that composes a load, including mileage based charges, flat rates, stop-off charges, and any miscellaneous charges. The result is that you have immediate visibility of favorable and unfavorable shipments. |